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Recruit by Targeting
the Right Employees
You need to target all of your efforts, time and money on attracting
those employees who will be successful in your organization and in their
position, and who will remain with you.
Targeting your market of potential employees saves time, money and energy
on people you don't want to hire - so you're not having to respond to all
kinds of people who don't have the qualifications you need.
To determine who will be successful - look at the type of person who's
been successful in the position before at your organization:
K Neighborhood people
K Customers
K Friends, relatives of current or past staff
K P/T students - high school, college/university
K Graduates of universities, now working
K Current staff, past staff, staff on maternity
leave
K Older workers
K Immigrants
K P/T employees of other companies
K Your vendors
K Interns
Go to your successful hires and ask them "What initially attracted you to
us," and "What are the factors that make you want to stay with us." "Where
did you hear about us?" You’ll find that a significant number of your
employees heard about you from the same sources, such as: current or former
employees, their friends or the local newspaper. This is immediate feedback.
It will help you to stop wasting money on advertising in the wrong areas
You’ll find out what is important to the staff, wages or working
relationships, working environment or flexibility for example.
Great employees are out there for your organization - decide who will be
most successful, make them your target and direct your recruiting efforts to
them only! |
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