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Choosing Recruitment
Strategies
Part 1
How do you choose the recruiting methods that will be
most successful, save time, save money, bring you the applicants you want -
it depends on who your market (your potential employees) are! Here are a few
ideas to choose from. Warning - these may sound great but only use
them if they are the right ones for who you're seeking (the Goodyear blimp
is a cool idea but only if your target market of potential employees are
people who go to outdoor sporting events).
Try these ideas:
Special services will help you recruit special target
groups. If you find that your target group of
employees are people who have been in the military or interns from
universities or college students or professionals or people with
disabilities, each of those has an organization, hundreds of organizations,
that you can call to help you recruit.
Customers! Lots of
employers have found that their customers are part of their target group.
Many companies advertise the ability to work in their company on their
product packaging, order forms, business cards or bulletin boards. Improve
awareness of your career field, your industry or make short training manuals
that double as job descriptions and training tools for your current
employees, but show potential employees what your job’s all about.
Get involved in career days or job fairs at colleges
of local community colleges, depending on what your target market is.
You can even have your own if there don’t seem to be
enough around you. Don’t sit at your booth waiting for people to come to
you. Go out and work the floor. Go out and meet the people. Get them to come
to you. Have an open house. This brings lots of people to your location,
allows you to show off your location, they get to see people working, they
may even get to see customers, depending on what kind of business you’re in.
You can pay recruiting bonuses to your own employees. Be sure to train them
on how to present the benefits of employment to your target group of
employees. |
